Sisodia, Wolfe, and Sheth have documented the value created by companies who recognize this in their book Firms of Endearment (FOE), Wharton School Publishing, 2007. The results show that FOE’s generate more than 10x cumulative investor return compared to the S&P 500 over a ten year period, and 3x Jim Collins’ “Great Companies.” Any company failing to recognize the significance of these other bottom lines will do so at their own peril.